Less is more: Quiet Luxury is not just style, but a lifestyle
What one associates with the term “luxury” is subjective: While some consider time and special moments precious, others consider it to be Michelin-starred restaurants and luxury hotels that make the extraordinary part of everyday life. It’s not uncommon to associate luxury with a visible statement, such as designer monograms or extravagant looks, but this is precisely where a shift is currently taking place. “Loud” luxury is now being replaced by understatement and simultaneously represents the new trend of quiet luxury.
We explain why this should not only be perceived as a fashion style, but above all as a lifestyle – and how to integrate the quiet luxury approach into your personal everyday life.
More than just style inspiration: What does quiet luxury mean?
Quiet luxury has established itself as a new buzzword over the past year – usually in association with the corresponding fashion trend, which is characterized by a subtly elegant, classic, and timeless look. Quiet Luxury celebrates understatement – understated nuances and high-quality materials meet clean silhouettes and thoughtful details that lend a garment the necessary sophistication and reflect the zeitgeist. A look that showcases luxury quietly, stylishly, and in a way that eliminates the need to boast about wealth or flashy designer logos – and precisely for that reason demonstrates true class.
But: Quiet Luxury is more than just a fashion trend. Rather, the concept of quiet luxury is a philosophy and a way of life. It’s about returning to the essentials, living with restraint instead of excess, and once again placing greater value on quality, craftsmanship, and mindfulness.
Less is more: The idea has taken root in every industry
From fashion to lifestyle: How to bring quiet luxury into your everyday life
The quiet luxury philosophy is a holistic approach that moves away from flashy status symbols and instead focuses on authentic, understated values – thus embodying true luxury that doesn’t have to be blatantly displayed. In fashion, this means wearing high-quality, timeless basics like white blouses, linen trousers, minimalist leather sandals, or plain dresses. Avoiding statement jewelry and instead opting for delicate accents in gold and silver. Quiet luxury can also be celebrated as a beauty look – through natural shades on the nails or subtle makeup with sophisticated highlights that perfectly enhance your beauty – but never overshadow it.
As a lifestyle, quiet luxury means consciously refraining from things instead of always indulging in excess, consciously focusing on the essentials, valuing quality over quantity, and perceiving special moments – with yourself, your family, or in nature – as true luxury. Learning to love discreet exclusivity instead of flaunting it or showing unnecessary attention. And enjoying extraordinary experiences just for yourself.
Why Quiet Luxury Reflects the Spirit of 2025
Quiet Luxury fits so well with today’s spirit because the trend movement is a conscious response to the overstimulation, uncertainty, and fast-paced nature of our modern world. It offers orientation in an age where status, consumption, and attention are often loud, garish, and fleeting. It invites us not only to live life more carefree, but also to reconsider what the term “luxury” truly means. Of course, everyone can define this answer for themselves…
