City Tours Varna – top 20 places to visit in Varna
Varna, often dubbed the “Sea Capital of Bulgaria,” is a maritime city brimming with history, culture, and natural beauty along the Black Sea coast. Whether you’re a history buff, a nature lover, or simply seeking some relaxation by the beach, Varna offers a diverse array of attractions.
Recommended Guided Tours Offer for Varna:
Prices: Typically around €25 – €35 per person.
Varna City Highlights Walking Tours: Discover the essence of Varna with a 3-hour guided walking tour that covers the city’s main historical and cultural landmarks, including the Cathedral, Roman Thermae exterior, and key areas of the Sea Garden. Your local guide will provide fascinating insights into Varna’s past and present.
My top 20 favourite places to visit in Varna and its immediate surroundings:
Having spent some wonderful time in Varna, I’ve really come to appreciate just how much there is to see and do. It’s a city that has it all: history, nature, and modern life. Let me tell you about some of the places that truly left an impression on me:
Sea Garden (Primorski Park):
Oh, the Sea Garden! This isn’t just a park; it’s the city’s green heart, and honestly, it became my daily ritual. I absolutely loved my morning strolls or sometimes a casual bike ride along its winding paths, with the Black Sea sparkling right beside me. You can spend hours just chilling on a bench, breathing in that fresh sea air, and soaking up the lively atmosphere. There are beautiful fountains, interesting sculptures hidden among the lush greenery, and so many little nooks to discover. It’s truly the perfect spot to relax, recharge, or just enjoy a beautiful Varna morning or afternoon.
Varna Archaeological Museum:
If you’re anything like me and love a good dose of history, this museum is an absolute must-see. I was genuinely awestruck by what’s inside, especially the famous “Gold of Varna.” Standing there, looking at those glittering artifacts that are over 6,000 years old, it’s just mind-boggling to think about. It’s not just gold; the whole collection really gives you a deep dive into Bulgaria’s ancient past. I found the exhibits to be incredibly well-presented, making it easy to get lost in the stories of civilizations long past.
Dormition of the Theotokos Cathedral (Varna Cathedral):
You simply can’t miss this one; it’s Varna’s most prominent landmark and its golden domes just gleam, especially when the sun hits them. I remember walking up to it and just stopping to admire the sheer scale and stunning Orthodox architecture. It’s a beautiful place to walk around the exterior, capture some fantastic photos, and then, if it’s open, I always pop inside for a moment. Even just a quick look at the frescoes and iconostasis gives you a sense of its spiritual grandeur.
Roman Thermae (Ancient Roman Baths):
Walking among the ruins of the Roman Thermae felt like stepping back in time. It’s one of the largest ancient Roman bath complexes I’ve seen in Europe, dating all the way back to the 2nd century AD. As I explored, I could almost hear the echoes of ancient conversations and imagine the bustling life that once filled these spaces. It’s a remarkably well-preserved historical site that truly connects you to Varna’s Roman past.
Aladzha Monastery:
This medieval cave monastery is truly fascinating and worth the short drive from Varna. Carved right into the limestone cliffs, it has such a unique, almost ethereal atmosphere. I loved exploring the different levels and imagining the lives of the monks who once inhabited these spiritual spaces. It’s not just a historical site; it feels genuinely spiritual and offers a peaceful escape into nature.
Stone Forest (Pobiti Kamani):
This place is unlike anything I’ve ever seen! The Stone Forest feels truly otherworldly, with these towering stone pillars, some reaching up to 10 meters high, just scattered across a desert-like landscape. Its origin remains a mystery, which only adds to the intrigue. Walking among them, you can’t help but feel a sense of wonder and a little bit like you’ve landed on another planet. It’s an incredible natural phenomenon that’s fantastic for photos and just a unique experience.
Dolphinarium Varna:
If you’re looking for some pure joy and entertainment, especially if you’re traveling with kids (or are a kid at heart, like me!), the Dolphinarium is a popular choice. I really enjoyed the entertaining dolphin shows; they’re incredibly intelligent and perform some amazing tricks. It’s a fun, lively attraction that always leaves me with a smile.
Naval Museum:
For those curious about the sea and military history, the Naval Museum is a neat spot. I found it quite interesting to delve into Bulgaria’s maritime past, looking at the detailed ship models, old uniforms, and especially getting to see the authentic torpedo boat “Drazki.” It gives you a good sense of the country’s naval heritage.
Retro Museum:
This museum was such a delightful surprise, located right in the Grand Mall. It’s genuinely unique! Stepping inside felt like a trip back in time to Bulgaria’s socialist era (1944-1989). I loved seeing all the old cars, household items, and pop culture memorabilia from that period. It’s a fantastic, nostalgic journey that offers a really quirky and insightful look at a different time.
Varna Aquarium:
Tucked away within the Sea Garden, the Varna Aquarium offers a cool glimpse into the marine life of the Black Sea. It’s not huge, but it’s a pleasant way to spend some time, especially if you’re interested in the local aquatic species. I always find aquariums calming, and this one is no exception.
Euxinograd Palace:
Just north of Varna, this former summer palace of Bulgarian royalty is absolutely stunning. I was really impressed by its beautiful French-style architecture and the extensive, manicured gardens. It’s like a little piece of Versailles on the Black Sea coast – definitely worth visiting for the grandeur and lovely scenery.
Asparuhovo Beach & Park:
I love crossing over to Asparuhovo. It feels like a little escape from the main city buzz. There’s a big, lovely park where you can relax, and the beach is wide and welcoming. What I really enjoy are the great views of Varna’s city center and the port from this side – perfect for some relaxed contemplation.
Varna Beach (Central Beach):
This is the main city beach, and I’ve spent many sunny hours here. It’s a wide, sandy strip, perfect for just laying out a towel, sunbathing, and taking a refreshing dip in the Black Sea. It can get busy, but there’s always a lively atmosphere, and it’s so convenient to access right from the city.
University Botanical Garden (Ecopark Varna):
This eco-park is a beautiful blend of managed gardens and natural ecosystems. I found it really peaceful to wander through the diverse plant collections. It’s a great spot if you love nature, and if you’re feeling adventurous, I’ve heard they even offer horseback riding opportunities, which sounds like a unique way to explore!
Zoopark (Varna Zoo):
Located within the expansive Sea Garden, the Varna Zoo is a nice, compact zoo. I found it to be a pleasant diversion, home to various animal species. It’s a good option for families or if you just fancy seeing some wildlife during your park visit.
Palace of Culture and Sports:
This is a pretty significant complex in Varna. While I haven’t attended a specific event there myself, I know it’s a major hub for all sorts of goings-on – from sports competitions to concerts and exhibitions. It’s one of those places that’s always buzzing with activity, so it’s worth checking their schedule if you’re in town.
Museum of Natural History:
For anyone curious about the natural world, especially the local environment, this museum is a solid choice. It’s dedicated to the flora and fauna of the Black Sea and the Bulgarian Black Sea coast, and I found it interesting to learn more about the region’s biodiversity.
Ethnographic Museum:
I always enjoy visiting ethnographic museums to get a real feel for a region’s culture, and Varna’s is lovely. It truly showcases the rich cultural heritage, traditions, and the daily life of the Varna region’s population from the 19th and early 20th centuries. It’s a great way to connect with local history and customs.
Port of Varna Recreational Zone:
They’ve really revitalized the area around the Port of Varna, and I think it’s a great spot now. The promenade is lovely for a walk, and there are a growing number of restaurants and other entertainment options. It offers a more modern seaside experience and is perfect for an evening out.
Golden Sands Beach:
While it’s a separate resort just a short drive north, I’ve definitely made the trip to Golden Sands. It’s one of Bulgaria’s most famous Black Sea resorts for a reason – the fine golden sand and clear waters are absolutely stunning. It can get very lively and busy, but if you’re looking for that classic resort beach experience, it’s definitely there!
5 Premium Guided Tours in Varna at a great price
Varna City Highlights Walking Tour:
What it is: A great way to get acquainted with the city center. You’ll stroll through Varna’s main historical areas, see the impressive Cathedral from the outside, explore parts of the lovely Sea Garden, and soak in the city’s atmosphere with a local guide pointing out key landmarks and sharing stories. It’s usually a small group, making it personal but still budget-friendly.
Why it’s affordable: Walking tours naturally keep costs down, and many local guides offer these at competitive rates.
Price: Typically around €25 – €35 per person for a 2-3 hour guided experience.
Self-Guided Tour App for Varna Archaeological Museum:
What it is: Instead of a live guide, many museums now offer excellent audio guides or app-based self-guided tours that you can download to your phone. The Varna Archaeological Museum is a must-see for its world-famous gold treasure. An app lets you explore at your own pace, focusing on what interests you most, while still getting all the fascinating historical details.
Why it’s affordable: You’re paying for the content, not a guide’s hourly rate, and you get to control your time.
Price: Museum entrance fee (approx. €5 – €6) plus the potential cost of an e-guide/audio guide app (often around €5 – €10). Total: €10 – €16 per person.
Half-Day Trip to Aladzha Monastery & Stone Forest (Combined Tour):
What it is: Some local tour operators offer combined half-day excursions to these two incredible sites just outside Varna. You’ll visit the fascinating medieval cave monastery carved into cliffs and then wander through the mysterious Stone Forest. This usually includes transportation from Varna, making it convenient.
Why it’s affordable: Combining two popular sites into one half-day tour with shared transport often reduces the per-person cost significantly compared to private tours.
Price: Expect to pay around €40 – €60 per person, which typically includes round-trip transport and guide, but might exclude entrance fees (which are usually small, around €3-€5 each).
Varna’s Communist History Walking Tour:
What it is: Dive into Varna’s more recent past with a themed walking tour focused on the city’s socialist era. These tours often highlight architecture, monuments, and stories from the communist period, offering a unique historical perspective that you might not get from standard tours. They are often led by passionate local guides with personal connections to the era.
Why it’s affordable: Again, walking tours keep overhead low, and niche historical tours can be very engaging without being pricey.
Price: Generally in the range of €30 – €50 per person for a 3-4 hour tour.
Local Market & Food Tasting Tour (Self-Guided/Very Basic Guide):
What it is: While not always a formal “guided tour,” you can find local initiatives or even self-guided routes (sometimes with a very simple handout or basic online map) that take you through Varna’s vibrant markets (like Kolkhozen Pazar) for an authentic culinary experience. You’ll get to sample local pastries, cheeses, fruits, and street food. Some may have an informal local who walks with you to point things out without being a full “guide.”
Why it’s affordable: The focus is on the experience and food, not a high-cost guide service. You pay for what you eat.
Price: Cost of food samples (highly variable, but budget €15 – €30) plus any minimal fee for a basic map or informal guide (if available, often €10 – €20). You control your spending on food directly.
Varna is fantastic because you can have an amazing time without spending a single penny! The city is packed with beautiful public spaces, historic sights you can admire from the outside, and lively areas that are completely free to explore. A city where you can soak up history, enjoy beautiful beaches, and explore unique natural sites without breaking the bank. There are plenty of guided tour options that won’t empty your wallet, letting you experience the best of the “Sea Capital” affordably. Whenever I visit a new city, one of my absolute favourite things to do is hop on a walking tour, especially if it’s with a local guide. In Varna, I found the City Highlights Walking Tour to be such a brilliant way to get my bearings and truly feel the pulse of the place. I remember meeting our guide – a fantastic local who just seemed to know every nook and cranny of Varna. We started right in the city center, and it was so much more than just ticking off landmarks. We strolled through the main historical areas, and our guide pointed out architectural details and shared fascinating stories that you just wouldn’t get from a guidebook. Seeing the impressive Cathedral, even just from the outside, was spectacular – it really dominates the square, and hearing about its history from someone who lives there brought it to life. We also spent a good chunk of time exploring different parts of the beautiful Sea Garden. I’d already walked through some of it on my own, but with the guide, I discovered hidden pathways and learned about specific statues and areas I’d totally missed. What I really loved was how personal it felt, even though it was a small group. Our guide was super engaging, always ready to answer questions, and shared little anecdotes about Varna life that made the whole city feel more vibrant and welcoming. It was a perfect introduction, giving me a solid understanding of the city’s atmosphere and history without feeling rushed or overwhelmed. And honestly, for the price, it felt like a total steal for the insights and local flavour we got!
5 awesome things you can also do alone FOR FREE in Varna, if you don’t like to socialise:
You know, one of the best things about Varna is how much you can explore and enjoy without spending a single lev! I’ve had some really relaxed days just wandering around, soaking up the atmosphere, and taking in the sights – all completely free. Here are a few of my absolute favourite free experiences in Varna:
Strolling Through the Sea Garden (Primorski Park): Oh, the Sea Garden! This place truly is Varna’s crown jewel, and I can tell you, it’s where I spent so much of my time. It’s just massive and so beautifully kept, stretching right along the Black Sea coast. I loved starting my mornings there with a gentle walk or a jog, just breathing in that fresh sea air. Later in the day, I’d often grab a coffee (not free, obviously, but the walk is!) and just find a bench, watch the people go by, and enjoy the stunning views of the water. You can honestly spend hours here and never get bored – there are always little sculptures, fountains, and different pathways to discover. It’s my go-to for a relaxing afternoon or a refreshing start to the day.
Exploring the Roman Thermae Ruins (Exterior View): Whenever I’m in Varna, I always make a point to swing by the Roman Thermae. Even if you don’t pay the entrance fee to go inside (which I’ve done, and it’s worth it!), you can still get an incredible sense of their grandeur just by walking around the outside. These are some of the biggest Roman ruins in Bulgaria, and just seeing those massive, ancient walls from the street is really impressive. It’s wild to stand there and imagine what life was like centuries ago, with people bathing and socializing in such a grand complex. It’s a fantastic free glimpse into Varna’s deep history.
Admiring the Dormition of the Theotokos Cathedral: You literally can’t miss this one – Varna’s majestic cathedral just dominates the skyline. I remember being blown away by its golden domes glinting in the sun and its intricate architecture. It’s totally free to walk all around the outside and take as many photos as you like. If the doors are open (which they usually are during the day for visitors), I always pop inside for a quick look. It’s typically free to enter for a moment of quiet reflection or to admire the beautiful frescoes and iconostasis – just be respectful, of course. It’s a truly iconic and beautiful spot.
Wandering the Historic City Center and Pedestrian Streets: This is one of my absolute favorite free things to do in any European city, and Varna’s city center does not disappoint. I’ve spent hours just letting myself get lost (in a good way!) in the charming pedestrian streets. There are so many beautiful old buildings, lively squares, and just a fantastic buzz about the place. It’s perfect for people-watching, window shopping, or just soaking in the local atmosphere. I usually start around Nezavisimost Square – it’s got the impressive Opera House and some other grand buildings, making it a great hub for a leisurely, no-cost exploration.
Visiting the Stone Forest (Pobiti Kamani) – Exterior/Perimeter: Okay, this one is a bit of an adventure, as it’s outside the city. You do need to figure out transportation (which isn’t free, obviously, unless you hitchhike, which I don’t recommend!), but once you get there, simply walking around and exploring the outside areas of these bizarre stone pillars often doesn’t have an immediate entry fee for the general public access points. It’s a truly unique natural phenomenon – these weird, naturally formed stone columns just rise out of the ground in a desert-like landscape. I remember feeling like I was on another planet wandering among them! It’s an absolutely otherworldly experience and totally worth the effort to get there, even if you just admire it from the accessible perimeter. Just double-check local info for specific access details when you plan your trip.
Beaches to explore for free
Where are the best beaches in and around Varna where you can enjoy the sun and sea without spending a fortune? Having explored Varna quite a bit, I can tell you firsthand that hitting the beaches there won’t cost you a dime for entry, which is just fantastic. You can really stretch your travel budget while still getting that glorious Black Sea experience. Here are some of my favourite free beaches in Varna where I’ve spent some glorious and budget-friendly days:
Varna Beach (Central Beach):
This is usually my first stop because it’s just so easy to get to, right below the Sea Garden. I’ve spent countless hours here just laying out my towel, soaking up the sun, and taking a dip in the surprisingly warm Black Sea. It can get lively, especially in summer, so don’t expect total solitude, but that’s part of its charm. I usually bring my own towel and snacks to keep it completely free, though you can definitely rent a sunbed and umbrella if you want to splurge a tiny bit – I’ve done it a few times for comfort, and it’s still pretty cheap. It’s a long sandy strip, perfect for sunbathing and swimming. While the beach itself is free, you’ll likely need to pay for sunbeds and umbrellas if you want them (around 5 lev, or €2.25 / $3.00, according to older reports). It can get crowded in peak season.
Asparuhovo Beach:
This one’s a little gem across the bridge, in the Asparuhovo neighborhood. It feels a bit more local and less touristy than the Central Beach, which I love. The sand is soft, and the water is often really calm, which is great if you just want a peaceful swim. I remember taking a bus there, and it was a nice, relaxing ride. The views back towards Varna city are pretty cool too, especially around sunset. Definitely worth the short trip for a chill afternoon.
Pasha Dere:
Now, if you’re feeling a bit adventurous and want to truly escape the crowds, Pasha Dere is my go-to. It’s a bit of a drive outside Varna – sometimes the road can be a little bumpy, so be prepared for that if you’re driving yourself. But trust me, it’s worth it. It’s a wilder, more untouched beach, often popular with campers, and the raw beauty of it is just incredible. I’ve spent days there feeling completely disconnected, just enjoying the pristine nature and clear water. Just remember to bring everything you need, as there are no facilities.
Kamchia Beach:
A bit further south, near the Kamchia River mouth, this beach is pure bliss, especially if you love nature. The sand here feels endless, and the whole area is surrounded by forests, giving it a really tranquil vibe. I’ve visited it as part of a longer drive down the coast, and it’s perfect for long walks along the shore. The river delta creates a unique ecosystem, so it feels really fresh and natural. Definitely a favorite for a peaceful beach day.
Shkorpilovtsi Beach:
If you’re chasing truly vast, open stretches of sand, Shkorpilovtsi is incredible. It’s known as the longest beach on the Bulgarian Black Sea coast, and you can just walk for miles and miles. It’s usually less crowded than the city beaches, especially if you venture a bit away from any small hotels there. I’ve found some really peaceful spots here, feeling like I have the whole Black Sea to myself. Like Pasha Dere and Kamchia, it’s a bit of a journey, but for sheer space and natural beauty, it’s unbeatable and totally free to explore.
Just a quick tip: even though the beaches are free, sometimes parking close by (especially for the more remote ones) or getting a sunbed/umbrella might have a small charge. But if you’re like me and just love throwing down a towel on the sand, you’re all set for a fantastic, free beach day in Varna! Keep in mind that while beach access is generally free, you may encounter costs for things like:
- Sunbeds and umbrellas: If you want these, expect to pay a small fee.
- Parking: If you drive to beaches outside the city center, parking might cost a few lev.
- Food and drinks: Beach bars and restaurants are available, but you’ll need to pay for refreshments.
- Water sports: Jet skiing, parasailing, and other activities will have their own costs.
- Enjoy your free beach days in Varna!
Tourism in Varna – interesting facts
Varna is a gem on the Black Sea, there are some really insightful studies and official reports that paint clear picture of its tourism scene. It’s not just the pretty beaches; there’s a whole economic and strategic story unfolding. First off, Varna is definitely a significant player in Bulgaria’s tourism economy. While it might not have Paris’s global scale, it’s a critical part of its national tourism landscape. It’s a major port city, a university hub, and a top Black Sea resort all rolled into one! A recent report from 2025 on the “Sustainable Development of Varna Municipality as a Tourist Destination” says that Varna Municipality actually hosts 15.5% of Bulgaria’s accommodation capacity and accounts for 15.9% of the total overnight stays in the country as of 2023! That’s a huge slice of the pie for one municipality, and it generated over BGN 355 million in revenue from overnight stays, representing 17.1% of Bulgaria’s total. This really underscores just how tourism-oriented Varna is. You can find this kind of detailed analysis in academic papers, like the one on the “Sustainable Development of Varna Municipality as a Tourist Destination” from the University of Economics – Varna’s scientific resources.
The overall picture for Bulgarian tourism, and Varna, is one of strong recovery and promising growth. The Bulgarian Ministry of Tourism recently reported a fantastic winter season in 2025, with over 2 million tourist registrations – that’s a record! While that’s winter tourism for the country, it speaks to a broader positive trend that benefits key destinations like Varna. They even mentioned an impressive 2024 for the whole sector, welcoming a record-breaking 10.7 million foreign visitors between January and September. The Ministry attributes this success to factors like Bulgaria’s integration into the air Schengen area and expanded global partnerships, which directly impact how easily international tourists can reach Varna. You can often track these national trends through official news releases, like this one from the Bulgarian National Radio (BNR), referencing the Ministry of Tourism’s data: Bulgarian Ministry of Tourism reports the best winter season. The National Statistical Institute (NSI) of Bulgaria also provides detailed breakdowns of visitor arrivals, showing Varna as one of the most visited destinations for Bulgarian tourists, underscoring its broad appeal. You can actually see their detailed data on tourists numbers and overnight stays for various regions and Varna, on the NSI website.
Beyond just numbers, there’s a lot of academic focus on Varna’s strategic development as a “smart tourism destination.” Researchers are looking at how Varna can use technology and expert insights to become even better, more competitive and sustainable place to visit. For example, a paper on “Opportunities for Development of Varna as a Smart Tourism Destination” (based on an expert survey in the touristic industry representatives in Varna) delves into how to leverage digital presence and improve visitor experience. This kind of forward-thinking research is vital for Varna’s long-term appeal and sustainability. You can find this academic insight on platforms like IDEAS/RePEc.
Conclusion
So, while Varna offer a different vibe, it’s clearly a powerhouse in its own right, continually evolving and attracting a significant number of visitors. It’s really cool to see how official bodies and researchers are meticulously tracking its growth and planning for its future!
