Summer Holiday in Varna – Favorite Budget Destination

The Bulgarian Black Sea Coast becomes one of the Favorite Budget Destination in the European Union

All about The Bulgarian Riviera – A real discovery for the budget traveler
The area around Varna in the northern Black Sea coastline is increasingly attracting the attention of sun-hungry Europeans. Greece and Turkey lie across the street, it’s only an hour fly. And the area is just as green, stable, and dotted with nature as North Europe. The coastal town of Varna is particularly popular with the sun-loving europeans roaming the city, most of them rent a summer residence here. Close to the Black Sea beaches you can find many suites and villas for summer rent at affordable price.
With stunning beaches, vibrant cities, and culinary highlights, Varna is undoubtedly one of the most sought-after travel destinations – it was already pointed by TripAdvisor in 2023. The country is now featured on numerous “Best Places to Travel” lists for 2025 – from platforms such as “Travel + Leisure,” and “Lonely Planet.” Varna maintains the top spot, but hidden gems like Albena Resort are also mentioned. Furthermore, Varna is expected to become increasingly popular not only as an attractive travel destination but also as a place to settle down. This is confirmed by a study that awarded the coastal city first place among “The World’s 20 Best Cities to Live,” followed by Alicante in second place and Valencia in third place. So, your next dream vacation may be waiting for you in Bulgaria – Go Varna!

Choose Vacation rentals instead of large hotel chains
The Private vacation rentals in Varna can have many advantages: You don’t have to stick to a hotel’s breakfast hours, you enjoy more privacy, or you simply have the opportunity to create a little “second home” in your dream destinations – even if only for a few days. The popularity of such accommodations is also expected to increase in 2025. For example, Statista predicts that the global vacation rental market will grow by 3.33% by 2027 (corresponding to a market volume of approximately $107.7 billion, or approximately €99 billion). So, all those who don’t have a preference for large hotels and long for more privacy can rejoice.